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January 20, 2021

Sponsorship, marketing opportunities remain available for 2021 Lucas Oil Speedway season

There are several sponsorship and marketing options available for the 2021 season at Lucas Oil Speedway. (GS Stanek Racing Photography)
WHEATLAND, MO. (Jan. 20, 2021) - With just over two months until the green flag flies on the Lucas Oil Speedway season, there’s still time to explore highly visible sponsorships and marketing opportunities in various pricing levels at the Diamond of Dirt Tracks.
Lucas Oil Speedway General Manager Danny Lorton said he has several combinations and options available and is ready to find a package to fit within an available budget for either the oval track, drag-boat events at the adjacent Lake Lucas and the off-road course.
”We have a variety of events on the dirt track - weekly racing, open-wheel, special events, truck and tractor pulls and Monster Trucks - so if there's one specific form of racing that appeals to you and your business, we can pair you with that," Lorton said.
Sponsorship levels include: "Official Partner" Sponsorship Program, "Marquee Event" Naming Program, "Weekly Event" Naming Program, "Feature Event" Sponsorship, "Contingency" Program and "Heat-Race" Sponsorship.
Space is available on billboards, in six different sizes and price points, along with Program Ad packages for the 2021 season.
Bronze, Silver and Gold level partnerships are available. Those packages include tickets, signage, public address announcement during events, social media promotion, jumbo-tron advertising, VIP seating and product or business information for all competitors at the pit entrance/registration areas.
The foundation for the 2021 Lucas Oil Speedway schedule will be 14 weeks of the Big Adventure RV Weekly Racing Series at the dirt track, plus a steady flow of special events spread throughout the year.
There are four drag-boat events coming to Lake Lucas sanctioned by the Kentucky Drag Boat Association and two regional events on the off-road course sanctioned by the Kansas City Off Road Racing Association.
The schedule isn't limited to speed or horsepower. Bull riding returns to the dirt track on June 25-26 as the Lucas Oil Invitational Pro Bull Ride Presented by returns for the fourth consecutive year.
Lucas Oil Speedway's electronic media and information guide contains details on the sponsor and marketing packages - plus demographics about the customers and fan base of the south-central Missouri motorsports complex.
For more information, contact Lorton at or (417) 282-5984.
The 2021 Lucas Oil Speedway season is set to begin March 27 with an Open Test & Tune. The Big Adventure Weekly Racing Series Spring Opener Presented by Benne Media is set for April 3 with the Missouri Metal Buildings ULMA Late Models in the spotlight with a $1,000-to-win main event sponsored by HICKAMO Country Store.
The Weekly Racing Series includes 14 events, from opening night through the Rempfer Memorial Season Championship on Aug. 28 crowns division champions. Competing classes include Cedar Creek Beef Jerky USRA Modifieds, Missouri Metal Buildings ULMA Late Models, Ozark Golf Cars USRA B-Mods and O'Reilly Auto Parts USRA Stock Cars.
For ticket information for any event during the 2021 Lucas Oil Speedway season, contact Admissions Director Nichole McMillan at (417) 282-5984 or via email at
Danny Lorton
Lucas Oil Speedway General Manager
Office: (417) 282-5984